A whole cityin 10 minutes
We automatically monitor any city and hand you events that are ready to publish, cutting up to 90% of the manual work of searching and typing them in.
Fri 9pm · workshop
Sat 6pm · conference
Sun 11am · lab
Thu 10pm · dj set
Sat 8pm · festival
Fri 7pm · festival
Sat 11pm · match
Sun 5pm · conference
Thu 9pm · street marketFri 10pm · workshopSix times more events. No effort.
With AroundU our partners pick up on average 6 times more events than with their previous sources. We automate the search to cover every corner of the city, from a local opening night to the big festivals.
- 1
We map the sources in your city
We find out who announces events in that city: venues, town halls, associations, organisers, neighbourhood pages. Alongside them we add local websites and news outlets. The list is not fixed: whoever shows up later joins it.
- 2
We watch them for you
Monitoring is automatic and continuous: you never have to ask us for an update, point us to a new source or check that something came through.
- 3
We turn an announcement into an event
From a post or a poster we extract title, date and time, venue, address, coordinates, category and the price when it is stated. Whatever is not written stays empty: we would rather leave a field out than invent it.
- 4
We deliver them where you work
REST API, CSV, Excel or webhook. The API returns the events of your cities with filters by date and category; the other formats arrive as a scheduled export.
How it works, step by step
- 1
We map the sources in your city
We find out who announces events in that city: venues, town halls, associations, organisers, neighbourhood pages. Alongside them we add local websites and news outlets. The list is not fixed: whoever shows up later joins it.
- 2
We watch them for you
Monitoring is automatic and continuous: you never have to ask us for an update, point us to a new source or check that something came through.
- 3
We turn an announcement into an event
From a post or a poster we extract title, date and time, venue, address, coordinates, category and the price when it is stated. Whatever is not written stays empty: we would rather leave a field out than invent it.
- 4
We deliver them where you work
REST API, CSV, Excel or webhook. The API returns the events of your cities with filters by date and category; the other formats arrive as a scheduled export.
Why choose us
Here is what really changes when you move to AroundU.
More events
Up to 6× more than traditional sources, catching every kind of event.
Less work
Cut up to 90% of the time spent searching, checking and entering events by hand.
Always current
Continuous monitoring: your calendar stays up to date without you touching a thing.
Easy integration
API, CSV, Excel or webhook: plug it in where you want, live in under 12 hours.
We are not an events portal.
We are the data engine behind events portals.
Apps, hotels, communities and local media build their own events experience on our data, always up to date.Below, the gist of what two customers tell us. They stay anonymous.
The questions we get
If you need anything else, just write to us.
Where do the events come from?
From public content. The main source is social media, Instagram above all: that is where most local Italian events are announced, and often they show up nowhere else. On top of that we add local websites and news outlets. We do not collect private content or personal data about whoever publishes it.
Do I have to ask for updates?
No, and you do not even have to check that they arrived. Monitoring is automatic and continuous: new events show up in your feed on their own, in the format you chose. Nothing recurring is left on your side.
In which format do I get the events?
REST API with key authentication, CSV, Excel or webhook. Every event carries title, description, start and end in ISO 8601, venue name and address, coordinates, category, image and the price when it is stated. The technical documentation is public at arounduevents.it/docs.
Which cities do you cover?
The public catalogue shows Modena today, but for a customer we activate any Italian city: the setup work is mapping the sources of that city. The price depends on its size, with bands that run from under 100,000 inhabitants to more than 700,000.
How long does it take to start?
The technical integration is ready in under 12 hours: the API key or the first export arrives the same day. For a city we do not follow yet, first comes the mapping of its sources, which we do ourselves.
Why six times more events? Compared to what?
This is the most striking case we found, where a town council portal listed around 30 events a week: we found around 180. The difference is not the big events, which are announced everywhere: it is the dozens of gigs, book launches and openings that live only on the channel of whoever organises them. The time saved, up to 90%, is the time spent today finding them, checking them and copying them by hand.
What licence do the data come with?
A non-exclusive right of use to publish the events on the channels named in the contract (your site, your app, your newsletter, your social channels), for as long as the subscription lasts. Reselling to third parties and redistribution as a database are not included. Whatever you already published stays where it is: at the end of the subscription the feed stops, your pages do not.
Do you compete with our portal?
No: we sell the raw events, not the polished app that displays them. The public AroundU site is the reference catalogue, there to show that the product works and works well.
How much time do you lose every week?
Let's find out together whether AroundU can automate your calendar